Dear MoveOn member,
We've written tens of thousands of letters, made hundreds of thousands of phone calls (20,000 Tuesday alone), and raised a whopping $1.2 million to run ads. Now, as the vote on the nuclear option looms, it's time to break out our secret weapon. We've got to, as the movie says, "use the force."
Today, Star Wars III: Revenge of the Sith opens at theaters nation-wide. And weirdly enough, the plot of what will undoubtedly be one of the biggest films in movie history revolves around a scheming senator who, seduced by visions of absolute power, transforms a democratic republic into an empire.
We've put together a new TV ad, based on the same theme, that we're launching today. It's our first (and only) political ad to feature both a space battle and an army of judge robots. You can check it out at:
The movie's opening buzz and its parallel theme to our current fight for the filibuster present a great opportunity to educate the public â and have some fun. So we've put together a flyer that draws on the Revenge of the Sith story to explain the very real threat to democracy posed by the nuclear option. Any chance you can take half an hour tonight or tomorrow to pass out some of these flyers at your local theater?
Pathetic. It doesn't surprise me a bit that George Lucas has some funny ideas in his head, or bother me that he would use the movie as a preachy platform for said kookiness, but if I were him I'd try to distance SW3:ROTS from MoveOn as much as possible. Wouldn't want the loser vibe to rub off on him or his film.
Pic from Worth1000.com